It's time to shift our thinking
Shiftr is a cycling magazine with a difference. Our magazine aims to represent a more realistic view of the world of cycling, told with the voices of those who live in it, in the form of reviews, features and interviews.
We're grassroots, and very proud of it.
It is a space for people to share their experiences after being being brought together by their love of cycling.
Shiftr has been created out of a desire to see the full spectrum of the cycling community, which is an image simply not represented in the homoginised picture promoted by most media outlets.
We want people to read our stories and see themselves in them, to be inspired to pursue their own unique adventures.